Canon Europe announces the establishment of Canon Eurasia

LONDON, April 9 2008 – Canon Europe, world-leader in imaging solutions, has announced the formation of Canon Eurasia, along with the acquisition of the Canon Business Solutions (CBS) business of Hesmak, its long term reseller partner. This development will establish a new Canon company in Turkey, a dynamic growth market. Canon Eurasia represents a substantial investment by Canon in the region and is aligned with the company’s strategy to further accelerate growth.

Canon Eurasia will manage Canon’s interests in Turkey and Israel.  In Turkey Canon Eurasia is building on the long and successful partnership which Canon Europe has enjoyed with Hesmak over many years.   During this time, Hesmak has excelled in promoting the Canon brand and sales of Canon products in the Turkish market. 

The management team at Canon Eurasia will be headed by Roman Troedthandl as Managing Director and Volume Business Country Director.  Peter Saak will take up the position of Value Business Country Director.

“Today’s announcement marks an important step towards the realisation of Canon’s potential in Turkey. The move is part of Canon Europe’s strategy to focus on growth in emerging markets.  We have a very strong team to lead this new company and manage Canon’s interests in the region”, said Ryoichi Bamba, President & CEO, Canon Europe.

Canon Eurasia’s newly appointed Managing Director and Volume Business Country Director, Roman Troedthandl, firmly believes that the new company will take Canon’s business offering to a new level in the region. “With our expertise, knowledge and relationships, Canon Eurasia is set to be a strong organisation with enormous potential.”

Media enquiries, please contact:
Lisa Boustead/ Valerie Holloway
Nelson Bostock Communications (on behalf of Canon Europe)
t. +44 (0)20 7229 4400
e. lisa.boustead@nelsonbostock.com / valerie.holloway@nelsonbostock.com

Canon Eurasia local PR contact:
Neval Gündoðan
Ünite Ýletiþim ve Tanýtým Hizmetleri (on behalf of Canon Eurasia)
t. +90 212 272 93 13
e. neval.gundogan@unite.com.tr

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